McDonald's: Pixels (Cheeseburger)

7.3

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Guess who's back

Credits

Advertising Agency:

TBWA\Paris, France

Agency Managers:

Jonathan Serog, Emmanuelle Escalere, Louis Mainbourg

Strategic Planning:

Basile Viault

Executive Creative Directors:

Benjamin Marchal, Faustin Claverie

Artistic Director:

Olivier Mularski

Copywriter:

David Philip

Assistant Artistic Director:

Richard Ghanem, Alexandra Fremin

Producer:

Camille Naulleau

Brand Managers:

José Jacinto, Benoît Kolb, Sandy Rousseau

Date:

July, 2021

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness