McDonald's: Descended from Greatness

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

McDonald's and Leo Burnett UK are celebrating the launch of the restaurant's new Mini Hash Browns by spotlighting the ‘family history’ of the much loved breakfast item, in the new integrated campaign "Descended from Greatness".

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Mark Elwood

Executive Creative Director:

Andrew Long, James Millers

Creative Director:

James Hodson, Jason Keet

Copywriter:

Lucy Jones

Art Director:

Chaz Mather

Creative Director Of Design:

Dave Allen

Design Director:

Phil Bosher

Designer:

Georgia Glen

Motion Designer:

Matt Slater

Planner:

Ipeknaz Erel, Alexandra Arnold-Jones, Alisya Rozhan

Business Lead:

Layla Potter

Account Team:

Bella Bertolotti, Jessica Lyons, Natasha Meisel, Dom Thomas

Agency Project Manager:

Simon Jerome

Agency Content Producer:

Simon Mana

Content Creative:

Rhianna Puddifant

Content Editor:

Yoshi E.A.

Content Production Director:

Yiani Andrikidis

Radio Producer:

Adam Furman

Media Buying Agency:

OMD

Date:

October, 2024

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars