Magnum: The Will
Media Type:
Film
Brand
Agency
Country:
Industry:
At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.
Credits
Advertising Agency:
LOLA Mullenlowe, Madrid, SpainDate:
May, 2019
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