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Magnum: Schedule the Sun
Media Type:
Film
Brand
Agency
Country:
Industry:
Magnum is once again challenging the ice cream category's winter slowdown with the launch of the latest evolution of its ‘Find Your Summer’, created by LOLA Madrid, part of Omnicom Advertising Group. This winter, the brand goes further, introducing "Schedule the Sun" a simple way for people to capture sunny moments: by booking them directly into their calendars. Through a discount, the campaign tempts consumers to allow calendar events every time the sun is forecast to be out in their areas, turning a fleeting winter craving into a scheduled indulgence.
Credits
Advertising Agency:
LOLA MullenLowe, MadridExecutive Creative Director:
Tomás OstigliaCreative Directors:
Dante Zamboni, Jorge ZacherHead of Art:
Juan Sebastian MorenoCreative Team:
Maria Sancho Suay, Julian Tedesco, Agustin AiassaHead of Strategic Planning:
Camilla FacinStrategy Director:
Bruno YanaguiCEO:
Tom EllistonAccount Manager:
Pablo López-TafallAccount Team:
Martina Caamano, Yuanci VidalHead of Production:
Felipe CalviñoProducer:
Jorge SaadeProduction Company:
Lunar FilmsDirector:
Leslie Zhang, Da DongExecutive Producer:
Ken YapProducer:
Feng ZheProduction Manager:
Wang WeiDOP:
Neo YoungProduction Designer:
Yang ChuangStylist:
Diao JihanMake Up Artist:
Zhan EnHair Artist:
Ke WeitaoCasting Director:
Fiona JiangEditor:
Da DongEditor Assistant:
GoffyEditors:
Da Gou, Juan de PorrasSound Designer:
LynasMusic/SFX:
Fer MartinhoPhotographer:
Leslie ZhangDate:
March, 2026
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