Magnum: Release the beast
Media Type:
Film
Brand
Agency
Country:
Industry:
Release the beast. Dare to go Double, is a global integrated campaign that puts a spotlight on indulgence and personal pleasure. There is no tip-toeing around it, just choose the best possible option, let go and enjoy. This creative strategy has been building for the past five years when the brand took a strategic shift away from hidden, private pleasures to more out in the open, self-expressive ways of enjoyment.
Credits
Advertising Agency:
LOLA MullenLowe, Madrid, SpainDirector:
Martin WernerDOP:
Nicolaj BrüelProduction Company:
ProppaDate:
June, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library