Lipton: Don't Retire the Party, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”---a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold hard tea in hand.
Credits
Advertising Agency:
FoundersCEO:
Tanya De PoliCCO:
Checha Agost CarrenoAccount Director:
Maru CarbiCreative Directors:
Kristin Mizushima, Katie ReidHead of Art:
Maximiliano SanchezSenior Art Director:
Angel CedenoArt Directors:
Sol Galindo Heiland, Juan Ghab SaucedoJunior Art Director:
PallaviCEO Too Many Much:
Delfina LaminoProducer:
Dominique MehlProduction Company:
SiestaDirector:
Bruno MartinezExecutive Producer:
Elsa MeleroCMO:
Guillermo SanchezBrand Director:
Lisa TexidoBrand Manager:
Adam FriesAssociate Brand Manager:
Brooklyn LambertDate:
June, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video