Lipton: Don't Retire the Party, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”---a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold hard tea in hand.
Credits
Advertising Agency:
FoundersCEO:
Tanya De PoliCCO:
Checha Agost CarrenoAccount Director:
Maru CarbiCreative Directors:
Kristin Mizushima, Katie ReidHead of Art:
Maximiliano SanchezSenior Art Director:
Angel CedenoArt Directors:
Sol Galindo Heiland, Juan Ghab SaucedoJunior Art Director:
PallaviCEO Too Many Much:
Delfina LaminoProducer:
Dominique MehlProduction Company:
SiestaDirector:
Bruno MartinezExecutive Producer:
Elsa MeleroCMO:
Guillermo SanchezBrand Director:
Lisa TexidoBrand Manager:
Adam FriesAssociate Brand Manager:
Brooklyn LambertDate:
June, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness