Lipton: Don't Retire the Party, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”---a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold hard tea in hand.
Credits
Advertising Agency:
FoundersCEO:
Tanya De PoliCCO:
Checha Agost CarrenoAccount Director:
Maru CarbiCreative Directors:
Kristin Mizushima, Katie ReidHead of Art:
Maximiliano SanchezSenior Art Director:
Angel CedenoArt Directors:
Sol Galindo Heiland, Juan Ghab SaucedoJunior Art Director:
PallaviCEO Too Many Much:
Delfina LaminoProducer:
Dominique MehlProduction Company:
SiestaDirector:
Bruno MartinezExecutive Producer:
Elsa MeleroCMO:
Guillermo SanchezBrand Director:
Lisa TexidoBrand Manager:
Adam FriesAssociate Brand Manager:
Brooklyn LambertDate:
June, 2025
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 15, 2026
Kristina Colliander Appointed new CEO of Goteborg Film Festival
Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm
Apr. 15, 2026
Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign
Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike