Lacoste: Play Grounded
Media Type:
TV
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris - plays with the codes of running and the loss of gravity to promote its expertise and its partnership with US rapper J.I.D.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Francois Pannelier, Adrien TourneuxArt Director:
Hugo DupuisCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yan ChervetCreative Resources Coordinator:
Celine LaporteHead of Art Buying:
Isabelle MocqExecutive Creative Producer:
David GreenDirector:
Original KidsPhotographer:
Axel MorinBrand Managers:
Catherine Spindler, Amandine Delcour, Robin Kleniec, Mehdi KhelifiDate:
February, 2024More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library