Lacoste: Crocodile Inside (Behind the Scenes)

9.0

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

In this new film by Lacoste heroes seek the inner strength to overcome adversity

Credits

Advertising Agency:

BETC Paris, France

Agency Management:

Bertille Toledano, Fanny Buisseret, Gaëlle Gicqueau

Executive Creative Director:

Rémi Babinet

Creative Directors:

Aurélie Scalabre, Damien Bellon, Olivier Aumard

Art Director:

Aurélie Scalabre

Copywriter:

Olivier Aumard

Assistant Art Director:

Jessica Fecteau

Music Creative Director:

Christophe Caurret

Strategic Planning:

Philippe Martin-Davies

Internal Production:

General Pop- Fabrice Brovelli, Karim Naceur, Slim Trabelsi

External Production:

Iconoclast

Producer:

Charlotte Marmion

Director:

Megaforce

Sound Production:

Iconoclast

Media Agency:

Havas Media

Date:

May, 2019

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars