Kleenex: Scrunch to Release, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus – without compromising on the softness you expect from the brand – giving consumers yet another reason to "Grab Kleenex".
Credits
Advertising Agency:
FCB LondonChief Creative Officer:
Owen LeeCreative Directors:
Rob Farren, Ben Perez UsherArt Director:
Vivien DecombeCopywriter:
Gerard RodaSenior Producer:
Livvy TiddProducer:
Dai DavidsonBusiness Director:
Katie CreightonAccount Director:
Melissa AdamouSenior Account Manager:
Vicky EndicottStrategy:
Adriana FerranDesign Director:
Becci SalmonDesigner:
Anne-MarieDirector:
Institute ArtsProduction Co:
Institute ArtsArtist:
Alma HaserPhotographer:
Alma HaserVideographer:
Todd MacdonaldAnimator:
Todd MacdonaldMedia Planning:
PHDBuying:
PHDHead of Consumer Engagement:
Alexis RiceKleenex Brand Manager:
Lauren TaylorConsumer Engagement Marketing Manager:
Sophie AshtonUKI Marketing Director:
Matt StonePaid Media Manager:
Alex TuffleyDate:
October, 2024
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