Ad of the Day | Kleenex: Big Day

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s latest creative spot The Big Day beautifully captures the heartwarming journey of a mom and son on his first day of school.

Credits

Advertising Agency:

FCB Chicago, USA

CEO, President:

Kelly Graves

Chief Creative Officer:

Pedro Pérez

Date:

October, 2024

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness