IKEA: The Manual
Media Type:
Print
Brand
Agency
Country:
Industry:
There’s a defining moment in every man’s life: becoming a father. You have no idea what it’s like. What to expect, or how to be the best version of yourself for your little one. You wish someone could guide you. Show you how to become the perfect dad. But no one can teach you that. It’s something you figure out along the way. This Father’s Day, IKEA honors every dad by dedicating one of its most iconic brand assets: the instruction manual. Only this time, with a twist. Happy Father’s Day, to every dad out there.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis Sorotos GiannisArt Director:
Eirini TziotiCopywriters:
Dionysia Lampadariou, Christos TsirigotisDate:
June, 2025More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world