Dorflex: Buff My Chair

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

DORFLEX MAX, a 100% Brazilian brand owned by Opella, Sanofi's Consumer Healthcare business unit, truly understands the pain gamers go through—especially the pain of not having the perfect setup. Now, the brand has launched the “Buff My Chair” project, an initiative that helped three Brazilian gamers transform their makeshift gaming chairs into real, fully-equipped gaming chairs.

Credits

Advertising Agency:

DRUID Creative Gaming

CEO:

Claudio Lima

CGO:

Bernardo Mendes

CSO:

Bruna Pastorini

Strategic Planning:

Juliana Tobisawa

Chief Creative Officer:

Rafael Hessel

Creative Team:

Vitor Camacho, João GBC, Thales Sbompatto, Thiago Toledo, Ayrton Bená

Chief Client Services Officer:

Mariana Nunes

Account Management:

Jorge Maio, Victoria Pedroso, Lui Fonseca, Thiago Magnanini

Project Management:

Leandro Silva, Gabriel Businari

Production:

Jéssica Brockestayer, Luciano Carvalho

Content:

Camila Cirillo

Influencer Managers:

Bryan Freitas, Pauline Rocha

Motion Lead:

Renan Godoy

Motion Designers:

Jean Estevão, José Marcelo, Gustavo Costa

Editors:

Caio Mendonça, Walber Castelo

Sound Designer:

Leandro Antônio

Client Approvers:

Eduardo Magalhães, Vitoria Hernandez, Rafael Borges, Andressa Amaral, Giovanna Araújo, Maria Eduarda Auricchio

Co-Production:

Pain Gaming

Executive Production:

paiN Studios

CEO:

Thomas Hamence

CMO:

Sharis Endres

Director / Director of Photography:

Giovanna Trovo

1st Assistant Director / Camera:

Daniele Biase

Producer:

Paula Gregório

Set Production Assistants:

Beatriz Campos, Caroline Longhi

Photography / Behind the Scenes:

Cristiano Fukuyama

Audio Production:

Jamute

Executive Sound Producers:

James Feeler, André Caminski

Sound Engineers:

André Melges, Eduardo Barbosa, Marcelo Filho, Otávio Bertolo

Account Managers:

Hingrit Nitsche, Kiki Eisenbraun, Carol Oliveira

Coordination:

Julianna Zuppo, Letícia Nunes, Juliana Pompeu

Date:

June, 2025

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

Oct. 22, 2026

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video