Hyundai: IONIQ Defying Convention
Media Type:
Film
Brand
Agency
Country:
Industry:
Hyundai and their Global Digital Lead agency, Jung von Matt SPREE produced a documentary that reveals the key decisions behind the all-electric IONIQ 5 being named World Car of the Year 2022. As Hyundai's reputation continues to rise around the globe, the IONIQ 5’s victory marks the brand as a major player in the automotive industry. The story, "IONIQ, DEFYING CONVENTION", focuses on the risks that the brand took to develop the award-winning vehicle, tracing Hyundai's challenger spirit back to its founder and first ever model, the Pony. The IONIQ 5 is the first vehicle in the IONIQ range that utilises the company's dedicated electric vehicle platform - the E-GMP.
Credits
Advertising Agency:
Jung von Matt / Spree, GermnayDate:
November, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library