Heetch: Playground Reborn

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Across many neighborhoods in ile-de-France, basketball courts are there — visible, present. But silent. Often, all they’re missing to come alive again is one small thing: a net.

Credits

Advertising Agency:

BETC Paris

Agency Management:

Mathieu Laugier, Aude Devaux, Lara Lefort

President & Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Aumard

Art Directors:

Natan Ritaly, Rayhaan Khodabux

Copywriter:

Ellynore Attia

Strategic Planning:

Etienne Averseng, Julie Quicray

Creative Resources Coordinator:

Nathalie Sanseigne

TV Producer:

Sebastien Lintingre

Production House:

Soldats

Director:

Victor Sellier

Executive Producer:

Pierre Cazenave-Kaufman

Production Coordinator:

Camille Bigot

Line Producer:

Laurianne Metais

Director of Photography:

Hugo Ghnassia

Post-Production:

1to1 Paris

Post-Producers:

Gregoire Giral, Ulyssia Marchais

Editors:

Victor Sellier, Remi Muzzupapa

Colorist:

Sarah Soilihi

Sound Design:

Muse Audio Pro

Date:

July, 2025

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon