Heetch: Greetings from LA Banlieue
Media Type:
Film
Brand
Agency
Country:
Industry:
In its new ad campaign, "Greetings From La Banlieue", Heetch calls upon the 12.5 million inhabitants of the “banlieue” – the Paris suburbs – to reach out to the 11 Midjourney employees in an effort to rectify the worst prompt ever found on this generative AI: the “banlieue". In the short period since its inception in 2022, Midjourney's AI has transformed our relationship with images. With a simple combination of "prompts" (descriptive text commands that the tool uses to generate its visuals), this AI is able to generate any image in a matter of seconds. But among all the existing prompts, there is one term that can, all on its own, turn any image into a nightmare: the word "banlieue".
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Mathieu Laugier, Aude Devaux, Lara LefortChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
Olivier AumardCopywriters:
Sebastien Duhaud, Matthieu BouilhotArt Director:
Charles DessauxTraffic Manager:
Nathalie SanseigneCreative Producer:
Sebastien LintingreProduction Company:
SovageDirector:
Julian NodolwskySound Company:
SovageMusic Composer:
Kamel SouikiPhotographer:
Vincent MigrenneDate:
November, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 21, 2026
Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title
Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili
Oct. 21, 2026
Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion
Digital 2027 reveals major milestones in artificial intelligence and social media adoption