Department of Culture and Tourism Abu Dhabi: Plan Your Ultimate Holiday, Ranveer Singh

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Arab Emirates

Industry:

Transport, Tourism

The Ranveer Singh Family Vacation campaign taps into a simple truth—over 500 million Indians are active WhatsApp users, and for many families, group chats have evolved into virtual living rooms where everything from dinner plans to holiday destinations are debated with passion, emojis, and a flood of stickers. Experience Abu Dhabi built the campaign on the insight that “most Indian family holidays begin with a text message on the family group.”

Credits

Advertising Agencies:

Serviceplan Middle East, Memac Ogilvy

Executive Creative Director:

Nishant Shah

Creative Director:

Andre Couto

Associate Creative Director:

Kunal Gagwani

Copywriter:

Mariyam Maroof

Senior Producer:

Geetika Sood

Junior Production Manager:

Saquib Wakankar

Business Director:

Solange Constantin

Account Manager:

Mohamad Saboury

Production House:

Deja vu

Executive Producer:

Manasvi Gosalia

Head of Production:

Kavya Iyer

Producer:

Nadine Gibbs

Head of Postproduction:

Rafic Sawaya

Post Producer:

Adnan Plummer

Managing Partner Memac Ogilvy:

Sarah Edwards

Senior Account Director:

Lameez Mohd

Media Relations Director:

Mina Kiwan

Senior English Editor:

Zainab Damji

Senior Account Manager:

Aamina Mohamed

Senior Account Executive:

Rami Farrah

Account Executive:

Nayla Ibrahim

National Head – PR & Influence Ogilvy India:

Arneeta Vasudeva

Partner – PR & Influence:

Nakul Sagar

Associate Partner - PR & Influence:

Hetika Gala

Sr. Consultant - PR & Influence:

Laksh Kapri

Executive Director of Strategic Marketing & Communications at The Department of Culture and Tourism Abu Dhabi:

H.E. Nouf Mohamed Al-Boushelaibi

Special Projects Lead, Strategic Communications Department:

Imane Zebrini

Acting Destination Marketing Section Head:

Kenneth Daniel Monis

Creative & Production Department Director at The Department of Culture and Tourism Abu Dhabi:

Ghadeer Khub

Sector Marketing Director and Acting Director of Strategic Communications at The Department of Culture and Tourism Abu Dhabi:

Emma Campbell

Campaigns Section Head at The Department of Culture and Tourism Abu Dhabi:

Nada Assaf

Campaigns Unit Head at The Department at The Department of Culture and Tourism Abu Dhabi:

Mohamed ElShorafa

Acting Media Planning Unit Head:

Zain Variawa

Media Planning Specialist:

Ady Badawi

Consumer Communications Section Head:

Nishita Virkar

Consumer PR Specialist:

Muhimma Alriyami

Media Manager:

Skander Naaman

Senior Executive:

Asad Khan

Media Executive:

Anilyn Abitria

Senior Executive:

Anees Abdul Rehman

Senior Media Manager:

Frankie Warren

Associate Business Director:

Vedrana Strong

Date:

June, 2025

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