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BBH Singapore: Unthinkables, Chewing Gum
Media Type:
Experiential
Agency
Country:
Industry:
Chewing gum is famously banned in Singapore. So, to mark the nation’s 60th birthday, BBH Singapore is introducing what could be the country’s first legal chewing gum.
Credits
Advertising Agency:
BBH SingaporeChief Creative Officer:
Sascha KuntzeAssociate Creative Directors:
Nico Tangara, Luke SomasundramArt Director:
Jia Min Tan, Shumin LeowCopywriter:
Natalie ShaunaHead of Production / Executive Producer:
Wendi ChongProducer:
Isabelle LeeManaging Director:
Sid TuliChief Strategy Officer:
Stephane MissierHead of Growth:
Siying GohAssociate Account Director:
Sabrina AngSugarcrafter:
Irene ChanPackaging:
Sweet ChaosPhotographer:
Vincent NgHair + Makeup Lead:
Kenneth ChiaHair & Make-up Artists:
Sarah, WinnieSenior Digital Imaging:
Sally LiuDate:
August, 2025
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