Currys: Sigh of Relief
Media Type:
TV
Country:
Industry:
Currys launches its 2024 Channel 4 Diversity In Advertising Award campaign, "Sigh of Relief", which places inclusivity and accessibility at the heart of the narrative. It will be backed by £1 million of advertising space across Channel 4.
Credits
Advertising Agency:
AMV BBDOCCO:
Nicholas Hulley, Nadja LossgottCreative Directors:
Jez Tribe, Dave WestlandCreative Team:
Lauren Peters, Augustine CerfAgency Planning Team:
Sam Williams, Steph SimonAgency Account Team:
Anna Covell, Annabel Jerome, Georgia Phillips, Ottilie ShpaizerAgency Production Team:
Rory Elms, Fern HollowayAgency Design Team:
N/AInclusive Design Insights Team:
Open InclusionProduction Company:
Omnicom ProductionDirector:
Greg Bell, Nice ShirtProduction Co. Producer:
Richard MartinPost-production Company:
Ryan Hancocks, Magic NumbersSound studio:
Parv Thind, Wave StudiosAudio Post-production:
Parv Thind, Wave StudiosMedia Agency:
Spark FoundryMedia Team:
Elizabeth SwadlingDate:
May, 2025Ad of the day
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