Currys: Sigh of Relief

9.0

Media Type:

TV TV

Brand

brand

Agency

agency
Currys launches its 2024 Channel 4 Diversity In Advertising Award campaign, "Sigh of Relief", which places inclusivity and accessibility at the heart of the narrative. It will be backed by £1 million of advertising space across Channel 4.

Credits

Advertising Agency:

AMV BBDO

CCO:

Nicholas Hulley, Nadja Lossgott

Creative Directors:

Jez Tribe, Dave Westland

Creative Team:

Lauren Peters, Augustine Cerf

Agency Planning Team:

Sam Williams, Steph Simon

Agency Account Team:

Anna Covell, Annabel Jerome, Georgia Phillips, Ottilie Shpaizer

Agency Production Team:

Rory Elms, Fern Holloway

Agency Design Team:

N/A

Inclusive Design Insights Team:

Open Inclusion

Production Company:

Omnicom Production

Director:

Greg Bell, Nice Shirt

Production Co. Producer:

Richard Martin

Post-production Company:

Ryan Hancocks, Magic Numbers

Sound studio:

Parv Thind, Wave Studios

Audio Post-production:

Parv Thind, Wave Studios

Media Agency:

Spark Foundry

Media Team:

Elizabeth Swadling

Date:

May, 2025

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars