Coca-Cola: Bottle Shape
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
Credits
Advertising Agency:
Publicis ItalyGlobal Chief Creative Officer Publicis WW:
Bruno BertelliChief Creative Officer Publicis Italy:
Cristiana BoccassiniCEE Executive Creative Director:
Davide BoscacciAssociate Creative Director / Copywriter:
Stefano ZanoniCreative Supervisor / Art Director:
Roberto ArdigòCEE Regional Client Lead:
Lorenza MontorfanoClient Service Director:
Benedetta VirgaGroup Account Director:
Mirjana SlavkovicAccount Supervisor:
Alberto De SimoneArt Buyer:
Caterina CollesanoPostproduction:
B612Date:
February, 2020More from Coca-Cola
Coca-Cola: Share the Feels
9.5
FUZE Iced Tea: The Great Flavour
9.0
Coca-Cola: Nothing's Scarier than an Empty Coke on Halloween
10.0
Ad of the Day | Coca-Cola: Spills
0.0
Coca-Cola: Epic Night Out, F.Hero & Chef Pom
10.0
Coca-Cola: House in Coca-Cola Caravan
0.0
Coca-Cola: Returnable Action
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon