Coca-Cola: Share the Feels

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency
Coca-Cola® builds on its legacy of personalised campaigns with the launch of "Share the Feels," the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends.

Credits

Advertising Agency:

DAVID Madrid

Global CCO & Partner:

Pancho Cassis

Global COO:

Sylvia Panico

North America MD:

Carolina Vieira

North America CCO:

Daniel Lobaton

Executive Creative Director:

Jason Wolske

Creative Director:

Felipe Antonioli

ACD:

Tina Assadpour

Senior Art Director:

Frederico Gasparian

Assistant Art Director:

Alexis Santanella

Head of Production:

Brenda Morrison Fell

Senior Producer:

Tomas Diego

Head of Account:

Mariana D’Aprile

Group Account Director:

Rafael Giorgino

Account Supervisor:

Isabella Carrion

Account Executive:

Celia Yuen

Global Chief Strategy Officer:

Paula Vampre

Head of Digital & Transformation:

Toni Ferreira

Director of Business Affairs:

Barbara Karalis

Business Affairs Manager:

Catalina Pena

Global PR Director:

Sandra Azedo

Operational Manager:

Larissa Cocchiaro

Global Category Lead:

Liam Parker / WPP

Global Chief Creative Officer:

Andrew Keller

Global Coca-Cola Operations Lead:

Natalie Carey

Global Brand Lead, Coca-Cola:

Daniel Lipman

EVP & Global Chief Marketing Officer:

Manolo Arroyo

VP, Creative Director Coca-Cola, TCCC:

Islam ElDessouky

Creative Brand Director CCTM Europe:

Marta Carreras Cancelo

Creative Strategy Director:

Alessandra Rebecchi

Media & Connections Director GB&I:

Martha Lawless

Date:

April, 2025

Latest News

Oct. 21, 2026

Stake Releases "The Merab Method" as Global Ambassador Looks to Regain UFC World Title

Stake, the world's largest online casino and sportsbook, has expanded on its Global Ambassador agreement with Merab Dvalishvili

Oct. 21, 2026

Digital 2027 Report: One in Three People Globally now use Gen AI, as Social Media Users Reach 5.81 Billion

Digital 2027 reveals major milestones in artificial intelligence and social media adoption