Clorox: Labels, Cotton
Media Type:
Print
Brand
Agency
Country:
Industry:
Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand.
We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away.
To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected.
Credits
Advertising Agency:
Horizon FCB, Dubai, UAEExecutive Creative Director:
Rodrigo Leal RodriguesAssociate Creative Director:
Fady Youssef RofaeelSenior Copywriter:
Lucy ElderSenior Graphic Designer:
Muhammad AbidSenior Account Executive:
Sabine SaadeCEO of Horizon Holdings:
Mazen JawadGeneral Manager Horizon FCB:
Reham MuflehMarketing Director Gulf & AMEA Clorox Studio Leader:
George RechdanAssociate Director Brand Engagement:
Ana UdricaGeneral Manager Saudi Arabia:
Claude AzrakMarketing Director AMEA:
Marcela CarrilloMarketing Director KSA:
Mahdi Al HusseiniMarketing Manager KSA:
Faisal HalawaniBrand Engagement Manager:
Sohaila AlJabriBrand Engagement Assistant:
Aya AbudawoodDate:
February, 2022
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