Barilla: Passtaword, 3
Media Type:
Print
Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Alessandro SciarpellettiExecutive Creative Production Director:
Daniele PiazzaCreative Directors:
Stefano Cucinotta, Andrea FumagalliCreative Supervisor:
Alberto MoraSenior Art Director:
Camillo AddisEditorial Director:
Giuseppe SchiavoneEditor:
Carlotta MissagliaWriter:
Francesca StellutiHead of Client Services:
Miguel LimaSenior Account Director:
Paola TonettiSenior Account Executive:
Francesca RutiglianoAccount manager:
Nicole MattuzziAccount Executive:
Andrea GoriDate:
May, 2023
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 15, 2026
Kristina Colliander Appointed new CEO of Goteborg Film Festival
Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm
Apr. 15, 2026
Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign
Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike