Ad of the Day | Barilla: CareBonara
Media Type:
Film
Carbonara is the most famous pasta recipe in the world. But how did it all start?
Rome, 1944. An Italian cook meets a young American soldier with a mission: to set up a special meal for the Allied forces stationed in the city. Discover the legend behind the origins of carbonara, a dish prepared for the first time to take care of someone that’s still continuing today to bring everyone together. On April 6th for #CarbonaraDay prepare a carbonara for whoever you care.
Inspired by this story of caring, Barilla, who has always believed in the power of pasta to unite everyone, turned #Carbonara into #CareBonara, the ideal recipe to take care of people.
And to make a real gesture of care, Barilla will be next to Food For Soul - the nonprofit founded by chef Massimo Bottura and Lara Gilmore - supporting their mission and sustainability initiatives around the world, with a donation of 1 million pasta dishes throughout 2021, nourishing socially vulnerable individuals through the organization’s operational partners in Refettorio projects in Europe, the Americas and Asia.
Credits
Advertising Agency:
Alkemy, Milan, ItalyExecutive Creative Directors:
Jan Mattassi, Marco TironiStrategy Director:
Niccolò RigoLead Copywriter:
Demetrio ChiricoSenior Art Director:
Mauro BredaDirector:
Xavier MairesseDOP:
Emanuele ZarlengaClient Services Director:
Federica BusinoAccount Director:
Edvige CrescibeneSocial Media Strategist:
Andrea BiolcattiCreative Team:
Massimo Paternoster, Giulio Frittaion, Christian Leoni, Salvatore Specchia, Yuri Alfieri, Federico CapitaniLine Producer:
Daniele EspositoProducer:
Chiara AgrestaAssistant Producer:
Filippo GiordaniPhotographer:
Andrea MetafuniStoryboard & End Credits:
Camillo SancisiEditor:
Lorenzo ColugnatiAssistant Editor:
Fabrizio FerigoColorist:
Walter VolpattoMusic Supervision, SFX, Sound Design:
Jackleg StudioDate:
April, 2021
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars