Amnesty International: Minority Rights
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For the first time in many years Amnesty International Polska decided to address the issues of current sociopolitical situation in Poland and fight recent restrictions of civil rights and freedoms.
The goal of the campaign was to show areas of concern (privacy rights, discrimination and politics of fear, judiciary independence, freedom of association, freedom of assembly, freedom of artistic expression) and point out a solution (donation of 1% of income tax). It was important not to address any specific events or directly criticize the government. That’s how "Endangered Species” came to life. The series explains important human issues while referring to the animal world. The metaphor of animals posing as humans is firmly rooted in "Aesop’s Fables" and remains apolitical at the same time.
Credits
Advertising Agency:
TWIN .digital collective, Warsaw, PolandCreatives:
Mateusz Felsmann, Andrzej Rogoń, Martyna GarbaczDate:
April, 2017More from Amnesty International
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