Amnesty International : True Love Does Not Kill
Media Type:
Ambient
Brand
Agency
Country:
Industry:
In order to raise awareness about femicides and the causes that produce them, Amnesty International and the agency creatively led by Mauricio Fernandez Maldonado, issued warning messages using the city's graffiti. The campaign "True love does not kill" is an innovative and simple idea, which uses more than 450 graffiti in the city to alert women and raise awareness of the reality of Peru, a country where femicides are growing year by year.
Credits
Advertising Agency:
Havas Group PeruChief Creative Officer:
Mauricio Fernández MaldonadoCreative Director:
Moises UrrutiaArt Director:
Luis RiosCopywriter:
Juan Carlos GallardoEditor:
Roy Joaquin, Eduardo Del PortalAudio House:
MergeDate:
May, 2023More from Amnesty International
Amnesty International: 25%, Sophie
10.0
Amnesty International: 25%, Mary
10.0
Amnesty International: 25%, Sarah
10.0
Amnesty International: Write for Rights
8.0
Amnesty International: Write for Rights, 3
10.0
Amnesty International: Write for Rights, 2
0.0
Amnesty International: Write for Rights, 1
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars