Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Belgium

Behind every successful man stands a woman, goes the age-old saying. But ZIJkant, a progressive women’s movement dedicated to wage equality in Belgium, and its agency mortierbrigade - a by The Network member -, are taking the maxim one step further - with a darkly humorous campaign suggesting that behind every successful male employer stands an entire workforce of underpaid women.

Credits

Advertising Agency:

By The Network, USA

Date:

April, 2025

Latest News

Apr. 15, 2026

Kristina Colliander Appointed new CEO of Goteborg Film Festival

Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm

Apr. 15, 2026

Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign

Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike