Ad of the Day | Coca-Cola: Together the Magic Happens
Media Type:
Film
Brand
Agency
Country:
Industry:
Coca-Cola took advantage of an opportunity to spark a cultural debate with a black Santa Claus.
Credits
Advertising Agency:
WMcCann, Sao Paulo, BrazilChief Operating Officer :
Kevin ZungExecutive VP and General Director of WMcCann Rio:
Marcio BorgesCreative Director:
Ricardo WeitsmanAssociate Creative Director:
Felipe GomesCreatives:
Alexandre Xela Oliveira, Bruno Mukai, Felipe Latgé, Ricardo Weitsman, Felipe Gomes/ Globo TeamCSO:
Renata BokelPlanning:
Evelyn Cristina, Luiza Portella, Jorge Gloss , Marianna ValmoréMedia VP:
Andre FrancaDigital Media:
Dianne Di Celio, Felipe Figueiredo, Mayara Ferreira, Alarico AntunesBI:
Raquel Scrivano, Viviane Vela, Anny Atti, Geisy Panisset, Miguel Masuet, Mariana ZinslyProduction VP:
Tato BonoIntegrated Production:
Juliana Lutterbach, Mariana VeronezVideo Editors:
Yuri Porto, Andre PenhaPost-production:
Hugo GamaAudio Producer of the adapted film:
Sonido AntroMusical supervision:
Lucas DuqueEditing, sound design and mixing:
Joao MiguelService:
Alessandra Ferreira, Ligia SusiniVisual Post-Production:
Ciro SolleroDigital Production:
Juliana Lutterbach, Mariana VeronezProjects:
Erika Casal, Felipe RibeiroPublic relations:
Kerena Neves, Bruna RamosCoca-Cola team:
Poliana Sousa, Yugo Motta, Erika Wolthers, Lais Emiliao, Marina Peixoto, Helena BerthoDate:
December, 2020More from Coca-Cola
Coca-Cola: Share the Feels
9.5
FUZE Iced Tea: The Great Flavour
9.0
Coca-Cola: Nothing's Scarier than an Empty Coke on Halloween
10.0
Ad of the Day | Coca-Cola: Spills
0.0
Coca-Cola: Epic Night Out, F.Hero & Chef Pom
10.0
Coca-Cola: House in Coca-Cola Caravan
0.0
Coca-Cola: Returnable Action
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon