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Oct. 24, 2017
Nike, Kobe Bryant and Agency Yard bring The NBA To Paris with "Le Quartier" Operation
To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness