Yonder Media Takes Up Merchant Gourmet Challenge To Make Plant-Based Eating Simple This Summer

Jun. 13, 2022

Food brand Merchant Gourmet has launched its first above the line advertising campaign in a bid to drive brand growth and capitalise on the trends for plant-based, healthy eating.

Called "Summer Made Simple", the campaign shows how easy it is to prepare a variety of dishes to entertain friends throughout the summer season, using Merchant Gourmet's pouches and sauces. Creative has been developed in-house and features a number of vibrant video executions, designed for YouTube and Social.

Yonder Media has planned the campaign using data to identify adventurous foodie audiences most likely to buy into world cuisine flavours and vegan and flexitarian diets, and activity is phased to tie into summer entertaining occasions. The campaign will run across video, display and outdoor, alongside social and shopper marketing. "Summer Made Simple" is the first campaign of a new strategy developed by Yonder Media around food moments, with further seasonal campaigns to come later in 2022.

Richard Peake, Managing Director of Merchant Gourmet said:

"We are really happy to celebrate the power of plants through our first advertising campaign. Flexi and vegetarian living has become normalised in Millennial and Gen Z audiences and we’re really pleased to have this campaign in motion to reach them with the best we have to offer."

 

Ed Cox, Founder of Yonder Media said: 

"We're proud to have worked with Merchant Gourmet to develop a comms-led strategy for growth, which will take the brand to the next level following a brand refresh and some innovative new product launches. Like Merchant Gourmet, we believe that a world where we all eat more plants will be a better one, and we’re excited to be launching their first proper advertising campaign to help with this mission."