Worldcom OOH Expands in Europe and Opens a Business Center in the UK, Led by Samantha Lambe

May. 31, 2023

Worldcom OOH, the world's leading company in strategy, planning, and media trading specialized in OOH, DOOH, and Programmatic, continues its expansion into Europe and welcomes Samantha Lambe to lead the consolidation of the European commercial team from the United Kingdom in the role of Chief Revenue Officer based in London. With the aim of further expanding its portfolio of important clients such as Mastercard, Coca Cola, Puig, McDonald's, Hugo Boss, Iberostar, Santander, Swatch, Turismo Colombia, WOW, Playstation, and other major companies, as well as opening business centers in Italy and France.

Fernando Vizcaíno, General Manager of Worldcom OOH said:

"In recent months, we have enhanced our UK business center to strengthen our position that will allow us to lead the region, working in conjunction with our offices in Spain and Germany. A significant aspect of this enhancement is the incorporation of Samantha Lambe to lead the commercial team with her extraordinary experience, extensive industry and market knowledge, and excellent client portfolio. We trust that she will efficiently achieve our expansion goals."

 

He added: 

"London puts us in the premier league, with an absolute focus on Europe from the market that concentrates the largest number of potential clients and global decision-makers in European geography. As we progress towards leadership in the European markets, we couldn't help but have London as a major business center in our organization. Likewise, the UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase."

 

Samantha Lambe, Chief Revenue Officer of Worldcom OOH in the UK, commented:

"I am joining Worldcom at an exciting time of their growth journey. Our aim will be to continue growing and leading in the European market. With an unwavering commitment to innovation, technology, and data-driven strategies, we are perfectly positioned to be a key part of the future of advertising in Europe."

 

Samantha Lambe is a highly experienced professional with over 20 years of experience in the media industry, joining the European team as responsible for commercial development, consolidation, and leadership of the business plans throughout the European region. She served during the last 8 years in Clear Channel UK as Regional Group Director, overseeing the development of markets in China, Singapore, Europe, and Latin America. Throughout her career, she has successfully worked at British Airways, Q Hotels, American Express - where she served as Global Client Director -, Exterion Media (now Global), and CBS Outdoor.