Wonderhood Studios and Soup Kitchen London Turn Santa's Mince Pie into Meals for those in Need

Dec. 18, 2025

This Christmas, Wonderhood Studios has partnered with Soup Kitchen London on a new Christmas awareness campaign, ‘Sorry Santa’, encouraging families across the UK to donate the cost of Santa’s traditional mince pie, sherry and Rudolph’s carrot (£5.55) to people going without food over the festive period.

At the heart of the campaign is a kitsch, Christmassy ceramic plate emblazoned with the words ‘Sorry, Santa, we’ve donated to Soup Kitchen instead’. Designed to sit where the mince pie and sherry would usually be left on Christmas Eve, the plate replaces a familiar festive ritual with a prompt to donate, reframing generosity towards people in real need.

Running primarily on social media, the campaign is supported by a range of celebrities, influencers, including WhatWillyCook and Love Islands India Reynolds, who are encouraging audiences to start their own ‘Sorry Santa’ tradition by donating to Soup Kitchen, London.

The campaign builds on Wonderhood Studios and Soup Kitchen London’s ongoing partnership to highlight the reality of homelessness, especially over the Christmas period. Previous work has included recreating the real meals people experiencing homelessness have eaten on Christmas Day, and partnering with Just Eat to enable the public to send hot meals directly to those in need.

‘Sorry Santa’ was created by Wonderhood Studios creatives Holly Nash and Alysha Radia.

Holly Nash and Alysha Radia said:

"Christmas is a time for giving. Every year, we spare a thought for Santa, making sure he’s well fed as he makes his magical journey across the world. But we forget there are millions of real people who will go hungry this Christmas. We hope people will extend their generosity to those who are actually in need, and maybe even start a tradition of donating to the Soup Kitchen instead."

 

Alex Brown, Director of Soup Kitchen, London said:

"Wonderhood Studios has been a phenomenal partner for Soup Kitchen London over the years. They understand that our mission isn’t just about awareness, it’s about action. Their support helps us provide a consistent service for hundreds of vulnerable people each week, and we’re incredibly grateful for their vision, hard work and their brilliant team who consistently go above and beyond to drive meaningful support."

 

Follow the link to donate to someone in need now: