With Dutch Insurer OHRA You Don't Have To Worry About Ending Up Sleeping With The Fishes

Mar. 29, 2022

Dutch insurer OHRA launches a new campaign. It's based on the insight that most consumers take out insurance because they are afraid of what might happen if they don't; it puts their minds at ease. In a comedic way, the worries of an overly careful young couple are visualized until they realize these thoughts are unnecessary.

Because when you are insured with OHRA those hypothetical situations will never occur. This is the start of a series. Every commercial will focus on a unique insurance proposition. Beginning with the Kilometer Insurance: insurance where you only pay for the kilometers that you've driven.