We Are Social Promotes Mira Kopolovic to Global Director of Cultural Insights

Sep. 11, 2023

Kopolovic joined We Are Social in 2022 as UK Director of Cultural Insights. During her time with the agency she has worked with brands spanning multiple sectors, including sports, entertainment and retail, with clients such as adidas, Meta, Netflix, and Starbucks. In this role, Kopolovic led the UK’s Cultural Insights team, ensuring the agency and its clients were fully embedded in culture through extensive research and analysis, informing a forward-looking view into the evolution of trends and behaviours. 

In her new role, Kopolovic will continue to grow and build We Are Social’s Cultural Insights capabilities - a service originally established in 2019, which has been going from strength to strengthh. She will unify the agency’s network of Cultural Insight teams, helping them to collaborate effectively with both colleagues and clients to create relevant, culturally-led work. She will also be involved in thought leadership and global workstreams; her responsibilities include overseeing content for We Are Social’s Instagram publication The Feed and its annual trends report, Think Forward. 

Kopolovic will report to Mobbie Nazir, Global Chief Strategy Officer. We Are Social’s UK office is currently recruiting for a replacement Director of Cultural Insights. 

Before joining We Are Social, Kopolovic worked at global insights agencies Canvas8 and Flamingo as Senior Social Scientist and Senior Cultural Strategist respectively, working with brands like Google and Nike. 

Kopolovic commented:

"We Are Social’s cultural insight team is already ambiently immersed in digital culture, analytically gifted, and strategically minded. It’s going to be a joy to extend this cultural rigour around the global network, and braid it into all of the agency’s creative output."

 

Mobbie Nazir added:

"Cultural insights is a formidable team at We Are Social – a powerhouse of insights that clients need to build modern brands. Mira has been critical in building the capability in the UK and I’m excited to work with her in continuing to build the capability globally."