"We Are All Women" New Campaign from Amen Uruguay Developed for UN Women

Feb. 24, 2017

Amen Uruguay presents "We are all women", a new campaign planned and created by its specialized area in Citizen Communication. The work was developed for UN Women, with the objective of raising the awareness of the world population about the violence that exists day by day against the women of the whole planet, revealing a point of view capable of promoting respect.

#WeAreAllWomen, conceived by the UN Women Uruguay office, attends to the characteristics of a global problem traying to add as emitters all those citizens consubstantiated with the cause that may be issuers of the same, sharing this campaign in their different social networks.

Julian Kanarek, Director of Amén Citizen Communication says:

"We did this campaign for Uruguay, but when they saw it, although the United Nations has a lot of approval processes, they asked us globally. This is an international level production and everybody worked honorably; the actors, the directors. It's a huge effort from a lot of people."

 

The spot begins with a situation of tension in a couple, although it does not expose explicit violence the violence of the male is evident and is transmitted. Then the piece goes back and runs through the life of that violent man, who at one point was a teenager, then a boy, a baby and before his own birth, obviously a woman.

Magdalena Furtado, UN Women Coordinator in Uruguay adds:

"One of the things that we emphasize from the United Nations is to try not to show, because it is proven that violence can be reproduced if it is shown," explains