VML New York Named Agency of the Year in 2026 One Show Global Creative Rankings

May. 18, 2026

Based on point totals for wins last week at  2026 One Show, VML New York was named Agency of the Year in The One Show 2026 Global Creative Rankings.

Highlights of The One Show 2026 Global Creative Rankings are as follows (click the category links to view the full list for each):

Agency Rankings

• VML New York
• Rethink Toronto
• Uncommon Creative Studio London
• Serviceplan Germany Munich
• Ogilvy New York
• Grey México México City
• adam&eve\TBWA London
• FCB Canada (TBWA\ Canada) Toronto
• Publicis Conseil Paris
• LePub México

Independent Agency Rankings

• Rethink Toronto
• Serviceplan Germany Munich
• Courage Inc. Toronto, Motion Sickness Auckland (tie)
• NoA Åkestam Hoist Stockholm

Design Firm Rankings

• By-Enjoy Fujian
• Champions Design New York
• Jones Knowles Ritchie London, Studio DRAMA London (tie)

Brand-Side Agency Rankings

• Apple Marcom Cupertino
• Our LEGO Agency Billund, Google Creative Team Mountain View (tie)

Brand Rankings

• Vaseline
• Apple
• IKEA

Brand Parent Company Rankings

• Unilever
• Heineken
• Apple

Non-Profit Client Rankings

• SickKids Foundation
• The Philipstown WireCare Foundation
• Whānau Ora

Production Company Rankings

• Whitecoat Singapore
• Pes Motion Studio Chicago
• Landia México City  

Music & Sound Company Rankings

• Supreme Music Berlin
• Agosto Sound & Music Craft Lima/New York
• Soundtree Music London/Los Angeles

Agency Network Rankings

• Ogilvy Group
• VML
• TBWA Worldwide

Independent Agency Network Rankings

• Rethink
• Serviceplan Group
• The North Alliance (NoA)

Highest Ranked Work

• “Vaseline Verified” for Vaseline by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York
• “Caption With Intention” for Rakish Entertainment by Omnicom Chicago with Omnicom Production Chicago and Pes Motion Studio Chicago
• “Three Words” for AXA by Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris

Highest Ranked Creative Professional

• Debbie Vandeven, Global Chief Creative Officer, VML
• Liz Taylor, Global Chief Creative Officer, Ogilvy
• Danilo Boer, Global Creative Lead & Partner, McCann

Country Rankings

• United States
• United Kingdom
• Canada
• France
• México

Global Region Rankings

• North America
• Europe
• Latin America
• Asia Pacific
• Middle East & Africa

The 2026 One Show Regional Agencies of the Year are as follows (click the region to view the full list).

• Asia Pacific Agency of the Year: Ogilvy Singapore
• Europe Agency of the Year: Uncommon Creative Studio  London
• Latin America Agency of the Year: Grey México México City
• Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
• North America Agency of the Year: VML New York

Using dropdown menus, The One Show 2026 Global Creative Rankings can be viewed by Agency, Independent Agency, Design Firm, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Independent Agency Network, Highest Ranked Work, Country, Region, and Creatives. 

Rankings can be viewed globally, as well as by region and country.

The One Show 2026 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, Creative Marketer 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.  

Ranking points are awarded to eligible agencies credited under the Primary Agency listing on a winning entry, including agencies, digital agencies, media agencies, PR/marketing agencies, design firms, type foundries, and brand-side/in-house agencies.  When multiple eligible agencies are credited on the same win, the points are divided equally among them. These points determine honors such as Agency of the Year, Independent Agency of the Year, Design Firm of the Year, and Brand-Side Agency of the Year.

If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.

The showcase of all 2026 One Show winners can be viewed here.