Virgin Media Presents "25 Days of Show-Stopping Giveaways"

Dec. 02, 2020

Virgin Media has partnered with some amazing brands and providers to celebrate and reward its customers this Christmas with 25 days of giveaways and prizes worth thousands of pounds. In addition, Santa is also in on the act to deliver a “connected” Christmas, as Virgin Media takes his grotto “virtual”.

 

Fronted by Big Zuu, Grime MC and TV cook, the integrated ‘Let’s do Christmas” digital campaign – created by RAPP UK – has been designed to boost spirits and get customers feeling festive with "25 show-stopping giveaways" available exclusively for Virgin Media and Mobile customers daily, between the 1^st and 25^th December.

The creative backdrop to the campaign is a panto-style fairy tale – oh yes it is! – and Virgin Media has employed a dozen actors, all currently looking for work, to feature as characters in a story which sees the Wicked Queen hide all of the amazing gifts on offer to Virgin Media customers. The hero, Big Zuu, ably assisted by his sidekick Virgin Media engineer Lauren Jewell and her trusty van, is on a mission to rescue Christmas and get the gifts back for customers to enjoy.

The incredible line up of prizes on offer are worth thousands of pounds and include a £3000 shopping spree at John Lewis, a year’s worth of Virgin Wines cases, weekend stays in a luxury lodge (with a hot-tub of course!), on a houseboat and a camper van for your own 7 day trip, pampering at a luxury spa, top end smartphones and even a Winter Wonderland experience built in your back garden!

On Christmas Day itself, one lucky winner will get the ultimate prize of a staycation in a castle with their family and friends so they can kick back, relax and live out their very own episode of The Crown!

Virgin Media and Virgin Mobile customers will receive a daily email, offering the chance to enter the “25 show-stopping giveaways” competition. The wider digital campaign will also feature across Virgin Media’s TV and social media platforms giving customers the chance to enter and win big this Christmas.

Charity Partnerships:

“Let’s do Christmas” also features a new charity partnership element which will see a daily cash gift of £1000 being given to a Big Issue vendor on behalf of the daily customer prize winner. Each vendor will be chosen by The Big Issue team and will be local to that winning customer.

An additional campaign partnership, with Scope, will see a number of disabled children get exclusive access to Santa himself through the virtual grotto that Virgin Media has created to help Santa get on board with Christmas - 2020 style! The grotto will be open for three weekends in December and is available free to Virgin Media customers through a ballot system.

Adam Rolfe, Creative Director of RAPP said:

 “It’s been a really tough year for everyone, and our brief was to help Virgin Media customers stay connected more than ever with friends, family and their wider communities. What better way than a panto? With so many performances called off, we couldn’t let the curtain fall on this great British tradition that brings so many of us together at Christmas. Rescuing a long-loved Christmas staple and packing it with show stopping gifts, magical entertainment and acts of seasonal goodwill… it’s just what everyone needed to end the year on a high and stay connected in these challenging times.” 

 

Cilesta Van Doorn, Executive Director of Brand and Marketing at Virgin Media, said:

“Christmas is all about giving and this year we wanted to give even more to help offset what has been a particularly tough year for all. One of the best things to have come out of 2020 is a sense of community and taking care of others who find themselves more vulnerable than ever. That’s why I’m thrilled that we have been able to support some of those vendors at the Big Issue who have been hugely affected by the lack of passers-by they’d usually see on streets across the country. And likewise, working with SCOPE to ensure that some children who may not have done otherwise, will get the opportunity to meet Santa as he too complies with the new rules this year.”