Untamed Unveils 2025 Hunting Industry Insights Report
Aug. 21, 2025
Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters.
The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of principle. And they’ll pay more for gear that honors heritage.
Scott Brandon, CEO at Untamed said:
“This is a community that thinks deeply about its gear, its ethics, and its legacy. Winning brands will bridge tradition and tech, not force hunters to choose.”
Highlights Include:
- 88% would pay more for brands that honor tradition
- 47% trust everyday influencers more than industry pros
- 49.7% intentionally go without tech to preserve the experience
- YouTube dominates decision-making
The study, based on insights from 300 avid hunters across the U.S., provides actionable marketing takeaways for brands that want to go beyond trends and build real, lasting loyalty.
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