TuneIn Launches New Brand Campaign "Hear, Here" via barrettSF

Jun. 23, 2020

TuneIn, the leading live global streaming and on-demand audio service, today revealed “Hear, Here,” a timely new brand campaign to showcase all the ways audio serves as a companion to consumers in their everyday lives as the world finds its way forward amidst a pandemic. With TuneIn’s listening trends pointing to a 27% year-over-year increase in consumption, “Hear, Here” now focuses on listeners’ unique ability to “hear” their favorite audio content wherever “here” may be. In partnership with San Francisco advertising agency barrettSF, TuneIn’s branding initiative will run across digital and social platforms depicting a robust content offering of live and on-demand network news, radio from around the globe and podcasts, as well as play-by-play sports from every major league as sports seasons resume. During this historic time when staying informed, entertained and connected to community is critical, “Hear, Here” aims to increase TuneIn’s brand awareness and remind listeners that TuneIn’s free service and TuneIn Premium commercial-free is available anytime and anywhere, and is a complement to any activity.

Ana Guillen, Senior Director of Marketing, TuneIn, said:

“Our research tells us that the average person spends half of their waking hours listening to audio, thus serving as a constant companion no matter what life brings. Whether in the car, working from home, gardening or cooking, TuneIn fits into our lives during countless moments throughout the day. This campaign makes TuneIn synonymous with these daily scenarios, and reminds consumers that they can connect with the world through TuneIn anywhere they are and whatever they may be doing.”

 

TuneIn’s brand campaign includes two distinct creative approaches unified by the overarching message that you may “hear” TuneIn “here,” while distinguishing TuneIn as the destination for world-class audio content across news, podcasts, radio and live sports. The arrow educates consumers on “why” they use TuneIn when they want to be informed, entertained and connected, while the split-screen approach is designed to convey the “when” and “where” they use TuneIn.

Jamie Barrett, Executive Creative Director and co-founder of barrettSF, said:

“The message to consumers is simple and clear – you can listen on TuneIn and visualize “where, why and when” to use TuneIn. We've designed the creative to meet the current moment, yet also evolve with the country as we find our way forward.”

 

Globally, TuneIn can be accessed in 197 countries and can be found on more than 200 different major platforms and devices. TuneIn partnerships in the voice assistant space include Siri, Alexa, Google Assistant, Samsung Bixby and Cortana, as well as key integrations with Sonos, Bose and Tesla.