The Public Dental Care in Stockholm Emphasizes Pleasure in the new Campaign

Oct. 19, 2023

In the initial campaign under this concept, Folktandvarden focuses on the euphoric experiences we can have when savoring food. For a long time, Folktandvården has been working proactively to promote oral health, enabling people to live a life free from oral-related issues, thereby enhancing their overall enjoyment. All profits generated are reinvested into society, a significant part of Folktandvården's good purpose.

Ulrika Akervall Westin stated:

"Today most people only consider visiting the dentist when summoned or experiencing oral discomfort. Our communication aims to make the public realize that good oral health is a key enabler of food-related pleasure. If we achieve this, we will swiftly become a relevant part of people's daily lives."

 

The concept is set to launch in week 40. It will be showcased in cinemas, digital media, podcasts, and outdoor advertising throughout the Stockholm region. The concept encompasses films and photographs produced by Familjen in collaboration with Camp David and Amanda Gylling, affiliated with Bad Land.

Hedda Hyland and Ulf Paulsrud-Sirback expressed:

"We are delighted and proud to have had the opportunity to redefine Folktandvården's brand as a more modern and human entity. This has been a project that the entire agency has been passionately engaged in from the get-go, which is indeed gratifying. Now, it's time to indulge in some ice cream and see how our teeth truly feel."