The One Show 2026 Lowers Barrier to Entry with Adjusted Fees for 39 Countries

Nov. 24, 2025

Global nonprofit organization The One Club for Creativity has expanded its exclusive Currency Value Adjustment program, offering adjusted fees for entries from 39 countries into The One Show 2026.

The move comes in recognition of financial challenges faced by agencies and brands whose local currency has been devalued against the US dollar. The One Show is the only major global advertising awards show to offer adjusted fees based on an entrant's location and exchange rates.  

A 15% adjustment will be applied for all One Show 2026 entries received from Belarus, Bolivia, Bulgaria, Colombia, Dominican Republic, Egypt, El Salvador, Georgia, India, Indonesia, Jordan, Kazakhstan, Kenya, Lebanon, Malaysia, Morocco, Myanmar, Nicaragua, Pakistan, Philippines, Romania, Serbia, South Africa, Thailand, Tunisia, Turkey, Ukraine, Uzbekistan, and Vietnam.

Qualifying for a 10% adjustment are entries received from Argentina, Bahrain, Brazil, Chile, Ecuador, Guatemala, Honduras, Hungary, Panama, and Peru.

The adjustments are automatically applied during the checkout process. 

The One Show Currency Value Adjustment offer debuted in 2021, initially providing cost savings for entrants from 25 countries.  Countries are evaluated annually using recent exchange-rate trends and economic indicators, and the list is updated.

Kevin Swanepoel, CEO, The One Club said:

“We recognize agencies and brands in some regions are under financial pressures due to currency devaluation, and don’t want fees to be a barrier to entry. As a non-profit organization whose mission is to support the creative community, we’re committed to leveling the global playing field and finding ways to help creatives get the recognition they deserve.”