The One Club's Tay Guan Hin Receives 2025 AAMS Hall of Fame Visionary Award

Jan. 20, 2025

The Association of Advertising & Marketing Singapore (AAMS), the leading industry body representing Singapore's advertising and marketing community, has honored The One Club-APAC’s Tay Guan Hin as recipient of its 2025 Hall of Fame Visionary Award.

The prestigious award, presented at last week’s Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity, innovation, and strategic brilliance in the field of advertising.  

Honorees have significantly influenced the direction and landscape of advertising in Singapore by taking risks, pushing boundaries, and inspiring others through innovative campaigns and groundbreaking work that set new standards for the industry. 

A long-time creative leader in Asia Pacific, Guan Hin joined the global nonprofit One Club for Creativity last year in the newly created position of APAC Regional Director for awards, programs, and partnerships.  His primary focus is on growing the ONE Asia Creative Awards, elevating all of the club’s programming and membership in the region, and supporting a thriving regional creative community through strategic partnerships, regional events, and educational programs.  

Guan Hin was previously at BBDO Singapore, where he was Creative Chairman and a BBDO Asia Creative Council member. In addition to founding TGH Collective, a successful independent creative boutique agency, his experience includes leadership positions at regional and global agencies such as WundermanThompson, Grey, Leo Burnett, and Saatchi & Saatchi for blue chip clients including Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, Johnson & Johnson, and others.  

Guan co-founded The Crowbar Awards, Singapore’s first student awards, underscoring his commitment to nurturing new talent.  A passionate advocate for young creatives, he mentors aspiring professionals through The One Club’s Portfolio Night and student awards programs.

He has also authored the best-selling Penguin book “COLLIDE”, presented at TEDx conferences, served as President of Asia Professional Speakers, and currently sits on The One Club’s International Board of Directors.

Kevin Swanepoel, CEO, The One Club said:

“Tay Guan Hin is not just a visionary in advertising, but a true mentor and educator who has dedicated his career to uplifting the next generation of creative professionals. His impact goes beyond groundbreaking campaigns; it’s felt in the careers he’s helped shape, and the creative community he’s inspired to reach new heights.”