The First Waffle Bed for the World Waffle Day

The First Waffle Bed for the World Waffle Day

Mar. 22, 2024

To mark International Waffle Day on March 25, Waffle Factory was keen to celebrate what the company has been specializing in since 2003. Vive la Belgique!

The food chain which offers since 2003, sweet and savory waffle recipes for all its Waffle Lovers, as it likes to call them, took advantage of this very special day to unveil its latest innovation: the first 100% waffle bed, offering all the softness and comfort of one of Belgium's most famous desserts.

In collaboration with The Pill, the brand sculpted, shaped and painted a mattress to give it the appearance of its best-seller: the Banana split waffle.

If the mattress looks like a real waffle, we don’t forget for all that foodies toppings like the chantilly cream, the chocolate and the bananas which give all the taste at the dessert.

While the mattress looks just like a waffle, the gourmet toppings such as whipped cream, chocolate and bananas give the dessert its full flavor.

This creative (and somewhat absurd) made-to-measure bed is sure to delight die-hard waffle lovers, and will be raffled off to one lucky winner. So stay tuned.

Related News

Apr. 15, 2024

Klorane Unveils Muscle-Building Exercises to... Strengthen Your Hair

Klorane is inviting us to put the issue of hair loss into perspective with two crazy, 100% absurd films

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness