The Farmer's Dog and Alma Har'el Celebrate the Quiet Bond Between Farmers and Their Dogs

May. 25, 2026

Known for their heartwarming, Emmy-nominated work, The Farmer's Dog has teamed up with Epoch director Alma Har'el to celebrate the bond at the heart of the brand's name: the one between a farmer and his dog. Using her signature style, Har'el captures the quiet rituals and small, often-overlooked moments that reveal how dogs make us present. The campaign includes three spots:

The spots will run on TV nationally, as well as social media and YouTube. The Farmer’s Dog created an OOH campaign across four mid-west cities (Chicago, Detroit, Minneapolis, and St. Louis) with the Chicago takeover featuring real customers from those neighborhoods.

Epoch Films' Director, Alma Har'el said:

"My dog Zusa ate The Farmer's Dog for most of her life, so I came into this with a sense of gratitude and familiarity. I tried to capture the beautiful simplicity of how dogs receive love; the way they meet you there. I was immediately drawn to the brand's insight that dogs make us want to be better, and being aligned on that idea made the collaboration feel very easy. We allowed the product to exist naturally within the world of the film, but kept the focus on the bond and what it means to care for someone, even when you're not at your best. We're living through a moment that can feel heavy and cruel. The presence of dogs and their openness to love felt like a quiet but meaningful counterpoint to that.”

 

VP, Creative at The Farmer's Dog Sophie Forman said:

“The bond between a person and their dog is one of the most honest and unconditional relationships we’ll ever experience. This campaign is a celebration of that connection. Rather than big, dramatic gestures, we explore the quiet rituals and small, daily moments that reveal how dogs make us present. These capture the heart of why we do what we do.”