Terri & Sandy Taps Visionary Artists for First National Brand Campaign for Cambio Roasters

Jun. 08, 2023

Cambio Roasters (Cambio), the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, is launching its first-ever national brand campaign and platform, "Rich Taste, Less Waste."  Cambio was founded by Kevin Hartley, former Chief Innovation Officer of Keurig-Green Mountain, who left his job in 2017 with one purpose: To come up with an eco-friendlier solution for the over 30 million coffee pods that end up in landfills, daily. 

One year later, he and his partner Ann Hutson, a life-long communications executive, launched Cambio, which in Spanish, means “change.” Now, the sustainable coffee pod brand, filled with high-quality small-batch roasted Arabica coffees, are sold nationwide (online and in select retail locations), with 20% of profits contributed to coffee-farming families.

Created in partnership with independent agency Terri & Sandy, brought on last summer as Cambio’s first agency of record, the new "Rich Taste, Less Waste" platform comes to life through three visionary illustrators carefully chosen to capture Cambio’s earth-friendly message and the impact its fully recyclable coffee pods could have on the world. 

The artists (Maggie Stephenson, Joe Taylor, and Armando Veve) were given the freedom to bring their unique visions to the campaign. The illustrations were then transformed into a series of animated videos, each spotlighting a different product and a different aspect of Cambio’s unique journey. Terri & Sandy called on Colombian composer Andrés Navarro to develop unique pieces of music for the spots, featuring instruments and sounds from each coffee variety’s native region.

Kevin, Co-Founder of Cambio Roasters stated:

"Being able to work with Terri & Sandy again has been amazing. Their team has developed breakthrough creative that brings our small but deserving environmentally conscious brand to life. We’re thrilled with the results."

 

The work will run across digital and social channels across North America, and coincides with Cambio’s product expansion into new markets across the U.S. In addition, the illustrative look and feel will come to life across all brand touchpoints, including its uniquely compostable packaging. 

Jenna Zink, Creative Director at Terri & Sandy said:

"We knew that in order to make an impact, this campaign would have to be different from anything else in the already crowded coffee category. This was truly a passion project for us. Kevin and Ann are dream clients: creative, energetic, and supportive–and they encouraged us to bring a truly original, artistic point of view to the brand."