Strawberryfrog Ad Age's Gold Winner for Creative Purpose Agency of the Year

Jul. 26, 2024

This recognition solidifies StrawberryFrog's 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies. 

The award celebrates StrawberryFrog's strategic and creative excellence and innovation developing powerful brand narratives that resonate deeply with audiences and drive measurable business results. The agency's unique approach building purpose-driven brand movements sets a new standard for creative marketing in the digital age.

Scott Goodson, founder and CEO said:

"StrawberryFrog is proof that you don't need a massive organization to make a massive impact. This award is well-deserved recognition of our ability to deliver big-time for the biggest of brands. This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. Meanwhile, the bloated holding companies are scratching their heads, wondering how this scrappy boutique keeps knocking it out of the park. It's called passion, ingenuity, and a relentless drive to push the boundaries of what's possible in this industry.”

 

The award pays tribute to StrawberryFrog's ethos of “Creativity for Good” and its philosophy of “Movement Thinking,” which acknowledges that great brands are built from investing in ideas that matter to the organization as a whole, not an impersonal, “top-down mandate.” The award further recognizes StrawberryFrog's approach that is human centered and utilizes emerging technologies, such as AI, to craft compelling narratives that both amaze, engage and inspire audiences.

Tyler DeAngelo, StrawberryFrog’s Chief Creative Officer said:

"This award underscores our ability to not just compete, but flat-out outperform the larger, more 'established' players in this industry. This scrappy team has proven that size doesn't matter when you've got the creative chops and strategic brilliance to run circles around the corporate agencies. And this is just the beginning. We’re going to keep pushing the boundaries of what's possible in this business. Strategic consulting, creative marketing, product innovation through our transformation studio inplural, AI — you name it, we’re going to reinvent it. This independent agency is charting a bold, innovative path forward."

StrawberryFrog’s clients include Pandora, Truist, Walmart, Northwell, Crowe and several others.