Stella Artois Honours the Sacred First Sip in "Claustrobars"

Apr. 15, 2025

Stella Artois has launched a new out-of-home campaign that humorously nods to the universal experience of navigating a crowded bar. The campaign, titled "Claustrobars," was shot by globally renowned photographer Ale Burset and developed in collaboration with Grey’s London studio with a curated global team.

"Claustrobars" captures a familiar scene - customers packed shoulder-to-shoulder, jostling for a drink. Yet, amidst the chaos, one person remains unfazed, savouring a chalice of Stella Artois. The simple yet striking message beside them? "Worth it." A playful take on the social rituals of going out, the campaign resonates with anyone who believes a quality beer makes even the busiest bar worthwhile.

Tim Ovadia, global vice president of Stella Artois said:

“This creative fully captures the premium essence of Stella Artois. It reflects a genuine insight as part of our 'Taste Worth More' platform, highlighting that some occasions are worth the effort - such as navigating a crowded bar - especially if it means a perfectly poured Stella Artois is waiting to be enjoyed.”

 

DOOH and OOH placements will roll out next to bustling city bars across London, Chile, and Brazil starting April 10th - reminding revellers that even in the most crowded spaces, Stella Artois makes the wait a little more enjoyable. The campaign will also appear on social and digital media.

Grey London’s group creative directors Aaron McGurk and Chris Lapham said:

"We’ve been those glum, squeezed punters in the photos for years. So, we thought it was about time someone did something about it - or at least made a poster campaign about it."