Speakers Announced for 2024 ADCE European Creativity Festival

Sep. 12, 2024

The 11th edition of the  ADCE Creativity Festival, taking place on November 21-22 in Barcelona, will bring together creative minds from around the globe under the theme "Agents of Change: Change from within”.

Curated by Laura Visco and hosted by Kerrie Finch, this year's festival promises to be an inspirational experience, delving into innovative perspectives and new ideas.

Top global creatives will lead a series of inspiring sessions on the main stage at the festival, broadening the lens into stepping out of the comfort zone and traditional agency and marketing spaces. This year's speakers are innovators who boldly explored new frontiers, challenging both themselves and the industry as a whole.

The speakers line up, with more to be confirmed soon, includes: 

• Aurora Straton, Creative Lead, Google
• Oriol Villar, Founder & Creative Director, OV
• Cris Trenas, Co-Founder & Director, Little Spain
• Vivian Greywoode, Head of Design, Stink Studios
• Kate Mccagg, Head of Brand Innovation Lab, Amazon
• Paco Conde, Founder & ECD, Activista
• Philippe Meunier, Co-Founder, Global CEO & Chairman, Sid Lee
• Lucy von Sturmer, CEO & Founder, Creatives for Climate
• Miriam Plon Sauer, Executive Strategy Director, AKQA

The Theme: "Agents of Change: Change from Within"

Each year, the ADCE Festival selects a theme that addresses pivotal issues in the creative industry, aiming to inspire and engage participants. For 2024, the focus is on personal and professional transformation. The theme "Agents of Change: Change from Within" highlights the importance of self-reflection and personal growth as the foundation for broader industry change.

Meet the Curator: Laura Visco

Born in Buenos Aires, Laura Visco began her illustrious career in advertising at just 19 years old. Over the past two decades, she has led creative teams and agencies worldwide, earning accolades such as AdAge's Leading Women (2021) and Adweek's Women Trailblazer (2019). As a finalist for AdAge's Creative Director of the Year in 2018, Visco has consistently demonstrated her visionary approach and entrepreneurial spirit.

With over 20 years at the helm of communication companies and a spirited entrepreneurial approach. Her experience will definitely give rise to some dynamic discussions and spark innovative experiences throughout the festival. 

Visco said:

“Before we can truly become agents of change in our respective fields, we must first embark on a journey of personal transformation, it is only by changing ourselves—our mindsets, our habits, our perspectives—that we can effectively catalyze change in our industries and beyond. The essence of being an agent of change lies in having the audacity to question, to disrupt, to step out of our respective comfort zones. Starting with ourselves.”

 

Workshops, Masterclasses & Tours

Get ready for two exciting days full of ideas, exploration, and hands-on experiences. Along with engaging talks, there’s a curated selection of Workshops and Masterclasses that dive into the unique aspects of the creative process, and two different OpenStudios tours in the Poblenou area, Barcelona's creative district.

Don’t miss out on the opportunity to be part of the ADCE Creativity Festival 2024.  For more information and to purchase tickets, visit ADCE website.  Special prices are available for ADCE members, young professionals, and students.