Semify Acquires Dragon Metrics to Boost Global AI Optimization and Expand International Reach

Dec. 09, 2025

Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), today announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software platform based in Hong Kong. The strategic acquisition significantly expands Semify’s global measurement capabilities and accelerates its AI optimization offerings.

Dragon Metrics, founded in 2011 by Simon Lesser (CEO and co-founder) and Richard Mabey (Advisor and co-founder), has built a reputation as the premier SEO platform for international markets. In addition to support for Google and AI platforms, Dragon Metrics also offers comprehensive support for massive non-Google markets including China, Korea, and Japan. The platform currently serves multinational companies and global agencies across more than 50 countries.

Patrick Briggs, CEO of Semify said:

“This acquisition represents a pivotal moment in our evolution toward comprehensive AI optimization services with best-in-class reporting software. Dragon Metrics brings not only world-class reporting technology but also deep expertise in international markets that will be crucial as AI optimization expands globally. Simon’s vision for AI-powered SEO, PPC, and social advertising reporting perfectly aligns with our AIO strategy, and having him join as our Chief Product Officer will accelerate our service and software development significantly.”

 

As part of the acquisition, Simon Lesser will join Semify as Chief Product Officer, leading the company’s AI optimization product strategy. The Dragon Metrics engineering team will integrate with Semify’s existing engineering team, led by CTO Brian Sappey.

Simon Lesser, Co-founder and CEO of Dragon Metrics said:

“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label fulfillment model. Our clients will now have access to full-service digital marketing execution, while Semify's partners gain access to enterprise-grade reporting capabilities that rival any platform in the market.”

 

The integration will provide immediate benefits to Semify’s Resellers, who will gain access to enhanced reporting features through a Dragon Metrics account and eventually, through Dragon Metric’s software, become integrated into Semify’s software. Under Semify’s program, partners can retain advanced reporting, content editing, and keyword research capabilities that eliminates the need for multiple SEO software tools.

For existing Dragon Metrics customers, Dragon Metrics will continue as a standalone brand with additional engineering support and white-label fulfillment services available only to Dragon Metrics-approved agency customers to adhere to Semify’s Reseller model.

Richard Mabey, Co-founder of Dragon Metrics said:

“This acquisition perfectly illustrates the convergence we’re seeing between sophisticated SEO, PPC, social ad, and AI-powered reporting. The combination of Dragon Metrics’ global capabilities with Semify’s AIO and SEO expertise creates a uniquely powerful platform.”

 

The acquisition comes at a critical time as search marketing evolves rapidly toward AI-powered experiences. Semify has been pioneering the AIO (AI Optimization) methodology. Dragon Metrics’ existing AI Overview tracking capabilities and international market expertise will accelerate Semify’s ability to deliver AIO services globally.