Samsung Connect Fashion and Technology in an Editorial Shooting, "Be Fierce with Galaxy"

Sep. 22, 2025

Samsung presents a fashion attitude editorial that blends fashion with the best of premium technology from the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Watch8, Galaxy Watch8 Classic, and Galaxy Watch Ultra.

Inspired by the Fashion Weeks held between September and October, the "Be Fierce with Galaxy" editorial focuses on social media and brings together values ​​such as power, style, and innovation to encourage people to feel confident, bold, and self-loving, valuing a strong and determined stance in their style and presentation.

In the campaign, created by Cheil Brasil and photographed by Alexandre Furcolin, the clothes presented are paired with the products, highlighting the power of feeling confident with Samsung products – whether with comprehensive health monitoring or smart features capable of elevating and optimising any activity. All of this, however, with an important layer of elegance and good taste that makes not only the look, but the attitude of the wearer more powerful.